Effective Email Marketing
I was wondering just how many internet marketers out there were part of what I call the ‘inner-sanctum’. You know, the ones who have huge lists, multiple products and send emails off with phrases like ‘my friend Dave Guru has released a new product’. I estimate that it is as low as 50.
These are the marketers who make vast sums of money from their subscribers buying straight from their affiliate links, who can then re-invest significant amounts of that money on new quality products. It is the opposite of a vicious circle, shall we call it a luscious circle!?
This inner sanctum has a communication network that involves prior knowledge of JV deals, an invite to pre-release stages and a big slice of the pie on all big products that come out.
So how does someone like you or I join the party? At present, we get to join the party at the post release stage when most of the volume sales are gone, and dribs and drabs are left. The reason for this is extremely simple. If you don’t have a big list, you don’t get an invite. Period.
Many of the up and coming marketers go to seminars and conferences, and use these events to network with other people to forge strong business partnerships. This is definitely a good tactic, with the downside usually being the cost of the event.
In the past year, more and more, the ‘top 50′ are bringing in new tactics to sell to their subscribers. The most notable of which is the ‘buy from my link and get this super dooper bonus’. I genuinely believe that the vast internet marketing community is at a stage where the main messages of how to make money have already been conveyed and what they want are top quality packages that enable as much automation as is possible. My personal favourite is ‘Build a Niche Store’! Have a Look.
I’m not saying the 95% of marketers who fail are lazy, but I do think that a strong sense of dis-illusionment sets in when after several ‘dips in the water’, attempts to make money are fruitless. I know….I’ve been there. Days when I’ve spent hours on end setting things up and waiting for a sale or a click…then getting nothing.
So, here’s the point of the blogpost. You have to set your goal on building that list. Build as many as you can, in every niche you enter. Attempt to capture as many email addresses as possible. Set auto responders up with your follow ups, over deliver with goodies. Place your affiliate links in any ebooks you give away. Use PLR to do this.
Oh, and to enter the inner sanctum? That is a big ask, you need to be capturing email addresses from the ‘make money online’ niche, and we all know how hard that is.
Effective email marketing lies first with capturing the email address, and then giving things away. There are numerous free ebooks around showing how to word the emails, but always the goal is to capture and keep subscribers.






















